The Launch of the iPad still doesn’t solve the bigger picture.

2 04 2010

Tomorrow the iPad becomes part of our lives.

At 9 AM the doors will be opened at the various Apple Stores in the USA and those lucky few who planned ahead and pre-ordered will be licking their lips at the chance to play with the latest piece of Steve Jobs’ continued plans for world domination.

There is an old Chinese proverb that says “May you live in interesting times” and as we take a look around our fast-paced 21st Century existence of global branding, social networking through computer screens and the ability to get the same cup of coffee anywhere in the world at any time, it certainly seems that, on the surface at least, we are living in a period of human development unlike any that we have experienced before.

But how much longer can it last? How much longer can this small, blue planet continue to allow us to live at such an accelerated rate? What happens when there is nothing left for us to use? Are we so selfish that all we care about is the here and now, rather than what the future may require?

This is why, as part of the organic life that supports this planet, we need to be looking at ways and means of ensuring that there will still be places to get coffee, and more importantly a place for future generations.

The earth itself has existed for approximately 4.6 billion years, modern human beings have been on the planet for just over 100,000 years and civilisation has existed for approximately 10,000. This already shows that humanity has been part of this planet for a very short time (0.000002% of Earth’s life)and has managed to seriously affect not only the environment, the climate and the atmosphere but has also managed to deplete many of the natural resources that we depend on for our continued development and very existence.

There is no doubt that in the very short period of time that humans became the dominant species on the planet, we have not treated it with the care and attention that we should. The same can be said for many of the people who live, work and survive on a daily basis who have become part of an increasingly smaller, yet disparate world.

At times like these, there is always a feeling that some sort of blame should be apportioned, but it is possibly too late for that. All we can hope for as a species is that mistakes of the past have been corrected and learned from. That is the true legacy we should be leaving for future generations, it is hoped that we will.

Instead of 150,000 applications for a thin, fragile-looking gadget.

Like this article, feel free to send it to digg, readit or just your friends. You can even send it to Steve Jobs if you like.

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4 responses

3 04 2010
brandconsultantasia

I don’t really follow you, unless you are blaming Jobs for the state of the planet. If that is the case, I think it is a little harsh. Just saying

3 04 2010
davidjbolton

Not blaming Apple or Steve Jobs for the state of the planet, it was meant to be a more philosophical thought about what the world really needs. Have been down to the Apple store in Boston today at 8.30 AM and saw the enthusiasm for the iPad from the consumer. It just seems to be me that we live in a world where we produce so much that is either not purchased or left to be thrown away. I am sure that the iPad is going to be a huge success, I just wonder whether we actually need it. But I don’t blame Jobs for seeing opportunity and for wanting (in his way) to change the way we approach media content etc. Just wish that the launch of a new gadget wasn’t considered to be so important.

3 04 2010
brandconsultantasia

I hear you. And as a father of three I am surrounded by ‘must have’ stuff that was never or hardly ever used. I’m with you on the iPad, in fact I think it’ll be a failure and wrote why here

http://brandconsultantasia.wordpress.com/2010/01/29/8-reasons-why-the-ipad-will-fail/

feel free to comment!

9 04 2010
Anthony Carlson

So I canceled my order today for an iPad. After reading multiple reviews I feel that all I am going to get is a movie screen that reflects my big melon.

Not supporting Adobe Flash? are you kidding me. What rock was I sleeping under to miss this tidbit of information. Better yet, what hallowed MAC light blinded me to the reality of a larger iPhone that does not even have a camera, USB ports or support for multitasking? Please help me understand what this first iPad is trying to accomplish?

My whole drive for getting an iPad was to really have a great reader, but reviews have indicated that you can’t read anything in sunlight. There goes a coffee date on a sunny morning with my new toy that provides all of the great news that I can devour in the few moments I have to myself. The Kindle may have to be my new girlfriend.

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