It passed away quietly at home (again), surrounded by friends and family who mourned the passing of a medium that had been in existence since just after the dinosaurs woke up to find out they were having a really bad day. A victim of new technology, it’s contribution to the world was no longer deemed necessary or relevant. The simple act of turning a page and taking time to consider the content had been replaced by a generation of users who preferred to scroll and click or even to swipe a moist finger over a pixelated screen.
But hold the front page…print ISN”T dead. There are signs of life, the corpse is twitching…and has been for some considerable time.
How do I know this?
Firstly, I (and probably thousands of others) still have magazine subscriptions.
Each week, a piece of printed media is dropped into my physical mailbox. The Economist (weekly), Rolling Stone (every fortnight) and Total Film/Classic Rock (monthly) are deposited outside my door by a mailperson – another service that was supposed to die when email arrived…
Secondly, I walk through airports and see magazines, I go to Barnes & Noble and see magazines or newspapers. In my office at home, there are piles of the things…waiting patiently to be read.
I even have a copy of a magazine devoted to Social Media…the physical manifestation of life turning full circle.
And today, the final proof that Print Isn’t Dead. Something I stumbled upon while looking for unrelated information on the Internet.
There is a magazine devoted ENTIRELY to Machinery Lubrication. A bible for those involved in the lubrication of machinery. It’s called Machinery Lubrication Magazine.
According to the website (naturally); “each issue delivers unbiased advice for improving lubrication practices and keeping critical equipment running at peak performance.”
Which is the best news that I have read today. Everything else will pale into insignificance.
I love this. Seriously.
Apparently there are 35,000 subscribers to this publication. OK, they only get 6 issues a year but the fact that it exists in the first place is further proof that not everybody likes to receive their information through a screen or by squinting at a mobile phone. MLM provides a service to it’s readers, gives them something to hold in their hands when they are not lubricating machines. It’s a reason to believe that not everything in the world needs to be online.
Machinery Lubrication Magazine…I take my virtual hat off to you.
And in other news…it’s going to be Mitt. You all know it. Accept the reality of the 1% getting another chance to run your lives from the White House. You can even read about it in print if you prefer…